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Chevron to Review Its Global Media Business After 16 Years With WPP

Power massive Chevron, an established staple of WPP’s shopper roster, has positioned its world media making plans and purchasing industry in evaluation, an organization spokesperson showed this week. “Chevron’s world media company of report has been in position for 16 years,” stated the consultant. “We’ve elected to check to verify …

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How 3 Legacy Brands Are Using Tech to Personalize Beauty

Whilst merchandise you’ll quickly see in outlets like Very best Purchase made up the majority of this yr’s CES activations, manufacturers that you simply extra continuously to find within the aisles of CVS and Walgreens additionally took phase. Neutrogena, L’Oreal and Procter & Gamble are a few of the good …

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Luke Wilson Gets Uncomfortably Close in Colgate’s Super Bowl Ad

Get able to up shut and private with Luke Wilson’s smile—and his mouth—in Colgate’s advert for the Tremendous Bowl LIII. The 30-second spot which is able to air all the way through the second one industrial wreck of the 3rd quarter, presentations Luke Wilson touting the entire advantages about Colgate …

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3 Retro Design Themes That Are Suddenly Resurgent in Modern Culture

Whether or not it’s from a want to flee the anxieties of contemporary lifestyles or just an inventive type of nostalgia, the visible tactics of the hot previous are actually serving to outline the glance of the current. In Shutterstock’s annual Inventive Traits record, the inventory artwork carrier analyzes billions …

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Google Is Expected to Get Hit With a Third Antitrust Penalty

The Ecu Union is predicted to quickly announce every other antitrust superb in opposition to Google—this time associated with its AdSense promoting platform, in keeping with a file from Bloomberg. Commissioner Margrethe Vestager, who heads up EU pageant coverage, is predicted to quickly announce a superb for the AdSense product, …

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Leveraging Amazon search ads in a time of rapid change

Amazon is making large developments in its seek promoting interface and merchandise. With extra stock, evolving codecs and era updates, promoting on Amazon is readily turning into extra robust — and extra complicated. To assist advertisers navigate this all of a sudden converting platform, Todd Bowman, senior director of Amazon …

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McCann Ends 4-Year Battle Over U.S. Army Contract

Greater than 4 years after the U.S. Military first introduced that it might be reviewing its promoting industry in November of 2014, McCann has dropped its ultimate criminal struggle in opposition to the federal government, chickening out a protest filed within the U.S. Court docket of Federal Claims to contest the …

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MSG Networks’ Wellness Week Will Promote Healthy Living on Digital, Social

Sports activities manufacturing and content material building corporate MSG Networks printed “Wellness Week,” a weeklong tournament starting Monday (Jan. 21) that can advertise wholesome residing around the corporate’s virtual and social media channels (together with its personal livestreaming and video on call for platform, MSG Pass). All over Wellness Week, …

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How to make your content more accessible to the visually impaired

Globally, it’s estimated that roughly 1.three billion other folks reside with some type of distance or close to imaginative and prescient impairment. Previously, imaginative and prescient impairment will have hampered their on-line display screen revel in, however due to the tech developments of lately, nearly somebody can soar on-line and …

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Sen. Marco Rubio Introduces Federal Privacy Legislation to Supersede State Laws

On Wednesday, U.S. Sen. Marco Rubio (R-Fla.) presented regulation that might give the Federal Industry Fee authority to replace the country’s privateness rules for the web technology. The American Knowledge Dissemination Act, because it’s known as, would process the FTC to replace the country’s 1970s privateness rules. Alternatively, in contrast to on-line …

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