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AT&T’s Upcoming Streaming Service Doesn’t ‘Need to Beat Netflix’ or Disney

One of the vital greatest TV business face-offs will happen on the finish of the 12 months, when each Disney and AT&T roll out their new streaming services and products shaking up the OTT business.

However AT&T doesn’t see the direct-to-consumer area as a winner-takes-all, Turner leader Kevin Reilly stated nowadays on the Tv Critics Affiliation’s wintry weather press excursion in Pasadena, Calif.

Reilly, who’s president of TBS and TNT in addition to CCO for Turner Leisure, added every other name—CCO, WarnerMedia direct-to-consumer—in December, as he used to be tapped to supervise content material for the brand new streaming providing.

The still-unnamed OTT product, which AT&T first introduced in October, will depend closely on content material from WarnerMedia, together with HBO and the Warner Bros. library. It is going to be a three-tiered provider: a core platform of flicks, adopted via a 2d tier of unique programming and blockbuster films and a 3rd layer that includes the corporate’s library content material (a few of which might be approved from third-parties), together with classics, youngsters/kin and area of interest programming.

“Our preliminary release will likely be a beta product in This fall, and we’ll ramp up and refine the provider thru 2020,” stated Reilly.

AT&T’s access will arrive within the streaming market along new choices from Disney and Apple this 12 months, with NBCUniversal’s provider due within the first part of 2020.

However “this isn’t a zero-sum recreation,” stated Reilly. “Our venture is to supply shoppers a very good, differentiated choice to be one in every of their new alternatives.”

To that finish, Reilly wired that he isn’t having a look to take down any of the opposite streaming giants.

“We aren’t having a look to struggle with Disney. That is going to be its personal differentiated provider.”

-Kevin Reilly, Turner leader

“We’re now not having a look to struggle with Disney. That is going to be its personal differentiated provider,” stated Reilly.

AT&T’s new provider is “now not a defensive transfer towards Netflix,” neither is it “a hedge towards Turner.” He added, “we don’t wish to beat Netflix. We simply want, and want, to supply a differentiated choice.”

AT&T’s new, still-unnamed provider will be offering “nearly one thing for everybody,” stated Reilly. Whilst HBO is “on the core” of the brand new product, there will likely be content material for children and kin (from Looney Tunes, Hanna-Barbera and Caricature Community, in addition to movie franchises like The Lego Film) and youths/younger adults (The CW and Grownup Swim). Plus, there will likely be documentaries and flicks from CNN, and Warner’s library of flicks and displays like Buddies and The Large Bang Concept.

Reilly will start commissioning unique content material for “each and every of those target audience segments,” he stated, however the ones unique displays gained’t be in a position for this autumn and can as a substitute roll out in 2020 and 2021. That differentiates the provider from Disney+, Disney’s upcoming family-focused OTT provider, which is predicted to supply unique content material when it debuts in the similar time frame as AT&T’s providing. “We’re construction a much wider provider than what I perceive the Disney+ product to be,” stated Reilly. “From the get-go, it’s going to be noticed as two other alternatives.”

As for whether or not the provider will percentage content material with DC Universe, every other OTT providing from WarnerMedia, “we’re running at the details on that at this time,” stated Reilly. “We need to appreciate and construct off that fandom.”

There may be “no piece of content material” within the WarnerMedia portfolio that gained’t first of all be regarded as for the brand new provider, stated Reilly, although now not they all will finally end up there. Then again, “you’ll be expecting the crown jewels of Warner will in the end finally end up at the new provider,” he stated.

That comes with Buddies, which is one in every of Netflix’s most-streamed titles, in step with Nielsen. Remaining December, AT&T and Netflix struck a non-exclusive settlement, below which the name will seem each on Netflix and the brand new AT&T provider, an association that Reilly isn’t partial to.

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